Selected Work
Case studies from brands that let us build from the roots up.
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Every case study started with the same first step — a real conversation about where the brand stood.
Full identity system for a Coral Gables boutique hotel group.
+34% direct bookings
Billboard and transit campaign across Miami-Dade County.
2.1M impressions
Photography and paid social content for a South Florida retail launch.
+180% social engagement
New visual identity rolled out across twelve client touchpoints.
12 touchpoints refreshed
Full collateral suite built and templated for fast future use.
Full suite in 6 weeks
A recruiting-focused microsite and content series for a growing team.
+40% qualified applicantsEvery case study started with the same first step — a real conversation about where the brand stood.
Challenge: A family-owned boutique hotel group in Coral Gables had outgrown its original identity — the brand read dated next to newer competitors along Miracle Mile, and direct bookings were slipping to third-party sites.
Approach: We rebuilt the brand from positioning up — new name architecture across three properties, a warmer visual identity rooted in Coral Gables' Mediterranean Revival character, and a bilingual voice guide for front-desk and marketing teams alike.
Result: Direct bookings rose 34% within two quarters of relaunch, with the largest lift coming from Spanish-language search traffic.
Challenge: A South Florida services company needed to rebuild category trust after a wave of competitor complaints made local buyers skeptical of the entire industry.
Approach: We built a direct, no-gimmick creative platform around plain-language guarantees, then bought billboard and transit placements across Miami-Dade commuter corridors in both English and Spanish.
Result: 2.1M campaign impressions in the first flight, with inbound calls citing the billboard messaging by name.
Challenge: A regional retail brand needed a full content library for a product launch with a six-week runway and no existing photo assets.
Approach: We produced an in-studio and on-location shoot, then built a 60-day paid social and organic content calendar around the launch window across English and Spanish-language audiences.
Result: Social engagement rose 180% over the prior quarter, with paid social carrying the lowest cost-per-engagement of any channel used.
Challenge: A professional services firm's visual identity hadn't been touched in over a decade and no longer matched how the team actually presented itself to clients.
Approach: New studio portrait photography paired with a refreshed color and typography system, rolled out consistently across twelve client-facing touchpoints — from proposals to the office lobby.
Result: A fully refreshed identity live across all twelve touchpoints within one quarter, with no disruption to active client work.
Challenge: A growing consumer brand needed a full print and packaging collateral suite fast, without sacrificing consistency across a dozen SKUs.
Approach: We built a templated design system so packaging, point-of-sale, and print collateral could all be produced from the same core files, keeping every SKU on-brand.
Result: A full collateral suite delivered in six weeks, with a reusable template system the client's team can now run without us.
Challenge: A fast-growing South Florida employer was losing qualified applicants to a generic, text-only careers page buried inside its corporate site.
Approach: We built a standalone careers microsite with real culture photography, role-specific content, and a bilingual application flow.
Result: Qualified applications rose 40% in the first hiring cycle after launch.