Rooted in Coral Gables, growing across South Florida.
A studio built around one idea: strategy first, everything else second.
Árbol Communication Group opened its doors on South Dixie Highway in Coral Gables with a simple premise — most agencies sell the canopy without ever building the roots. Campaigns look good for a season and then the brand underneath is exactly where it started.
We built the agency the other way around. Every engagement starts with strategy and positioning, whether the client is a boutique hotel group two miles down the road or a regional retailer expanding across Miami-Dade. And because we're based in one of the most bilingual pockets of South Florida, English and Spanish aren't an add-on service — they're baked into the first conversation.
Today the studio works across brand strategy, creative, digital, media buying, web, and bilingual marketing — six disciplines that all trace back to the same root system.
Life at Árbol.
The people steering the roots.
Sets the positioning and strategy for every engagement before a single creative brief goes out. Fifteen years across agency and client-side roles in South Florida.
Leads art direction and campaign concepting across OOH, digital, and broadcast. Believes the best creative platforms flex across every format they touch.
Plans and buys media across TV, radio, OOH, and digital, and runs the paid social accounts clients hand off to us entirely.
Owns transcreation and Spanish-language strategy, making sure nothing on the EN/ES side of a campaign reads like an afterthought.
Want to work with us?
We take on a limited number of new brands each quarter so every one gets real strategic attention.